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At Vitasoy, we believe in the amazing power of plants to help the world transition to a more sustainable future. Being a plant-based company is great start but we wanted to do more.
That's why we've chosen to partner with Mulloon Institute, an organisation that's delivering tangible solutions to help Australia become more resilient to the climatic extremes, like drought flood and fire, that we are increasingly facing. Vitasoy has committed over $2M over 5 years to support their world leading regeneration projects and shine a light on the amazing work they do.
Mulloon Institute is a research, education and advocacy not-for-profit organisation. Connecting environment, farming and society through practical demonstration. Learn more
Mulloon Institute is highly regarded in the scientific community - in fact they are one of only 5 organisations globally that are recognised by the UN for their work in landscape rehydration.
When Vitasoy set out to find an organisation to partner with, it was important to us that we could use our brand platform to raise awareness amongst our wonderful consumers but also that the work they did was tangible with broad application.
With over 50% of Australia under agriculture, it is at the forefront of both the environmental issues we face, and also the solutions. Mulloon Institution's rehydration and restoration research and application are used by farmers across Australia to:
This November, for every Vitasoy product bought in IGA and Foodland, Vitasoy will donate the funds to Mulloon Institute to restore 1m2 of Australian landscape. Head into your local independent grocer and show your support by buying any of Vitasoy's delicious and nutritious range of milks and yogurts to restore Australia's landscape.
Starts 12:01am AEDT on 1/11/24 & ends 11:59pm AEDT 30/11/24. Imagery shown indicative of 'before and after' scenario and is not taken from the same location or weather conditions. Offer relates to Vitasoy Australia products only. See mullooninstitute.org for more information on the work done by the Mulloon Institute. T&Cs apply, see plexus.co for more information.
To find out more about the incredible work Mulloon Institute is doing across Australia, and see what projects they're currently working on, visit the Mulloon Institute website.
Visit websiteMulloon Institute is a not-for-profit organisation and they need our support to continue their crucial work. To donate to Mulloon Institute and enable them to continue their mission of restoring Australian landscapes, donate directly today.
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